Observe
What are customers and the business actually doing now?Installed-base truth, customer behavior, Voice of Customer, economics, technical dependencies, and the evidence gaps that matter.
SoméStrategy GroupDiscuss a transitionBehavior led transition strategy
The Somé Method.Evidence before scale.
Companies should not be asked to choose between reckless movement and indefinite delay. The Somé Method creates a controlled cycle of customer learning, operating alignment, movement, and measurement.
The operating system
Observe. Segment. Mobilize. Move. Measure.
Every stage answers a leadership question and produces a usable artifact. The work advances when the evidence and operating conditions support movement, not when the organization reaches imaginary certainty.
Segment
Who can move now, who needs another path, and why?Priority cohorts, treatment logic, eligibility, offers, incentives, guardrails, and explicit exception rules.
Mobilize
Can the operating environment support the intended movement?Ownership, decision rights, care, field, fulfillment, tooling, communications, capacity, and readiness gates.
Move
What bounded action will generate evidence without losing control?Pilot or wave plan, customer-facing end dates, escalation paths, daily operating rhythm, and go or stop decisions.
Measure
What happened, what changed, and what should scale next?Retention, adoption, ARPU, contact, install, exception, and velocity measures that update the strategy using real behavior.
The Somé Transition Economics Model
The status quo is not the control group.
Leadership is right to scrutinize churn, ARPU, and disruption. The error is measuring only the downside of change while treating delay as neutral.
Risk of moving
Incremental churn, revenue exposure, migration cost, operational load, customer friction, and technical risk by cohort.
Cost of waiting
BAU churn or non-renewal, competitive attrition, legacy operating cost, deferred next-generation economics, and growing future transition risk.
Net transition value
Both sides compared with confidence ranges, capital requirements, savings timing, readiness gates, and a specific next decision.
What the work requires
Focused access. Low disruption. Decision-ready outputs.
A typical diagnostic uses one sponsor, one working contact, four to six focused interviews, two working sessions, and a bounded data pack. Most analysis and synthesis happen outside the client meeting cadence.
01Installed-base truth
A bounded population, a credible definition of completion, and the evidence gaps that matter.
02Priority cohorts
Differentiated customer paths, incentives, guardrails, end dates, and exception treatment.
03Readiness and ownership
Operating blockers, decision rights, capacity needs, and leadership calls required before scale.
0490-day action plan
Named actions, owners, measures, and the next evidence-generating movement.